Most point-to-point integrations created with iPaaS solutions rely on “triggers” that execute a workflow after a specific system event occurs. For example, “When a new Lead record is created in Marketo, then create the same record in Salesforce.” Real-world scenarios are more complex, but integrations between two or more point systems generally start from a create, update, or delete trigger. Syncari takes an entirely different approach. Our complete data automation platform provides everything you need to sync, unify, clean, and visualize customer data holistically across your top customer data sources. Do not think of Syncari as a run-of-the-mill iPaaS offering. Syncari’s scope is much broader than workflows and integrations. In this section, we'll deep dive into core concepts of Syncari.