Your ultimate goal with using Insights is to create dashboards that provide a clear understanding of your data. You can create a single dashboard or as many as you need to target specific audiences like executives, marketing, sales, or customer success.

Insights comes with five default dashboards. The Sample Dashboard shows what you can do with Insights. Unlike the other dashboards, it's not connected to your system.

The remaining default dashboards show visualizations based on the data in your system. You can’t edit the default dashboards, but you can reuse the data cards in them. See Creating and Managing Data Cards for more about reusing data cards. If you do not have matching data in your system, you'll see messages that describe what's missing. See Aligning Your Data with Default Dashboards for suggestions. 

Sample Dashboard

The Sample dashboard provides inspiration with several examples of different types of visualizations. Notice the Example label next to the dashboard name. This means it’s using hard-coded data instead of your Syncari data.

Executive Dashboard

This example of an executive dashboard provides a leader with a bird’s eye view of the company’s performance through KPIs and metrics. A leader can quickly monitor sales, customer, and pipeline data to get a broad picture.

Marketing Dashboard

This example marketing dashboard provides key information that reveals the overall effectiveness of marketing initiatives. Marketers can easily keep tabs on leads and opportunities while also gaining insights into the effectiveness of promotional initiatives.

Sales Dashboard

This example Sales dashboard shows sales analytics and trends. Sales can keep the pulse of their performance at a glance, allowing them to course correct and improve over time.

Success Dashboard

This example customer success dashboard gives customer success, customer experience, and support teams a peek into their pipeline of customers while showing them where they are on active issues. 

Aligning Your Data with Default Dashboards

If you don't have matching data in your system, you'll see a message like this that includes information about how you could correct it by shaping the data in your system:

Common types of messages include:

• Missing Requirements—These messages typically tell you what data isn't configured in Syncari.
  • If you haven't mapped fields in an entity in Syncari, the message specifies which entity is required. Look for information like this: This datacard requires these entities to be mapped: Ticket.
  • If your Syncari data includes a pipeline for the entity, but a required field is missing, look for information like this: This datacard requires these fields to be mapped: Lead.Created Date. Syncari uses an alias to describe the field and formats it as  entity.field_name. In this example, the Created Date field is not mapped in the Lead entity.
• No data—Insights wasn't able to find the required data. Take a look at Data Studio to be sure you have appropriate data.
• Error retrieving data—Insights encountered an error in your data. Take a look at Data Studio to be sure your data is configured.